Rozanna Purcell and her sister Rachel have been confirmed to front the new Ballygowan Gold 'Be apart of it' campaign, according to a statement issued today (7 April.)
Ballygowan has unveiled plans to turn their labels from blue to gold for the duration of the campaign. A donation from every bottle of the limited edition gold labelled water bottles will be donated to its cancer research partners, Irish Cancer Society in the Republic of Ireland, and its campaign partner Marie Curie Cancer Care in Northern Ireland.
The campaign was launched this morning by model and food blogger Rozanna Purcell and her sister Rachel, who is living life with Chronic Myeloid Leukemia (CML).
Speaking at the launch of the Ballygowan Gold campaign, Rozanna and Rachel Purcell said; “We're both really excited to be a part of this campaign and help promote the gold label Ballygowan bottles. Last year, when Rachel was diagnosed with CML, we witnessed first-hand the amazing service these charities offer and how many families they help. We're delighted to join with Ballygowan to help drive awareness and help raise much needed funds to support them.”
The money raised from the 'Be part of it' campaign will fund vital cancer support services.
Leonie Doyle, Director of Brand Marketing at Britvic Ireland said; “The Irish Cancer Society is a beacon of hope for those battling cancer and their families.This campaign empowers Irish consumers to provide much needed support. Ballygowan is a proud Irish product with a strong heritage and we hope that consumers trust in our brand will translate into much needed support for the fight against cancer in Ireland.
"It is a privilege to work with the Irish Cancer Society to support them in achieving their vision of a future without cancer.” Doyle added.
© 2017 - Checkout Magazine by Donna Ahern
