Snickers has been announced as sponsor of the Second Captains Live autumn series on RTÉ2, running from September to November, covering six shows in total.
As part of the sponsorship, RTÉ and Snickers are working together to create bespoke stings, which will run on RTÉ2 and Video on Demand.
The ‘You’re Not You When You’re Hungry’ TV ad campaign will also run throughout the sponsorship, while Snickers' Twitter page will help drive conversation around the show, which is billed as a topical sports and entertainment show.
Dermot Rigley, Commercial Manager, RTÉ Television Media Sales, dubbed the deal a “great brand marriage”, adding that, “The irreverence of the show matches the Snickers brand personality perfectly and we look forward to the partnership.”
Jane Chmara, Marketing Manager at Mars Ireland commented, “We believe that the entertaining humour and sporting passion of the brand, together with Second Captains Live, will deliver compelling content for viewers.”
“We’re very excited for Snickers to be sponsoring the autumn series on RTÉ2,” she concluded.
The sponsorship will support the introduction of Snickers and Hazelnut, a recent addition to the brand with distinctive green packing that brings a new twist to the famous Snickers recipe.
© 2015 - Checkout Magazine by Jenny Whelan
