Stafford Lynch has announced that it has launched a new TV ad campaign for Italian tomato brand Mutti.
A family-owned company and brand founded in 1899, in Parma, Italy, Stafford Lynch noted that it launched Mutti onto the Irish market in 2016, quickly establishing it as the ‘fastest-growing brand in the category, with sales in excess of €1.5 million.’
Its range includes canned tomatoes, purées and passatas, as well as a range of pizza and pasta sauces.
First Irish TV Campaign
The new ad campaign, which is informed by extensive market research, is Mutti’s first TV campaign in Ireland, running for six weeks, with 490,000 planned impressions across RTÉ, Virgin Media, Sky and Channel 4 TV and digital platforms, the group announced.
“Consumers are now gravitating towards premium and high-quality products and brands, driven by a growing awareness of quality and sustainability, but also the desire to create great dining experiences at home, during the lockdown,” said Donncha Curran, head of commercial, Stafford Lynch.
“Through its mission – to ‘raise the tomato to its highest expression’ – and impeccable field-to-table credentials, Mutti has a great brand, product and proposition. We are confident it has very significant growth potential and will become a firm favourite for Irish consumers in the future,” Curran added.
The Mutti range is sold by Stafford Lynch in Ireland, and it is available in Dunnes, SuperValu, Tesco and other retail and wholesale channels.
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