Subway and Pepsi Max today launched a new Summer of Music campaign in Subway stores and across both brands’ social media channels. The campaign is aimed at millennials and will feature an exclusive online film and in-store competitions.
The campaign includes a collaboration with Grime artist Stormzy, who will visit Subway stores to meet with fans, as well as a media partnership with The Lad Bible. Consumers will also be able to take part in in-store competition to win over a thousand music tickets.
Commenting on the activity, Sacha Clark, Marketing Director for Subway UK and Ireland, said: “We’re hugely excited about the upcoming campaign. Working with Pepsi Max, we’ve created a campaign with a number of firsts for the brand, which we believe will target our key millennial audience and encourage them to come into Subway stores and keep discovering everything that our menu has to offer.”
Subway is the world’s largest submarine sandwich franchise, with more than 44,000 locations in more than 111 countries.
PepsiCo products are consumed one billion times a day in more than 200 countries and territories around the world.
© 2016 - Checkout Magazine by Donncha Mac Cóil
