Sure is set to re-launch its entire portfolio to include a new visual identity which communicates the brand’s patented Motionsense technology. The activity will be supported with a substantial MMS marketing investment, including two TV campaigns, OOH, Digital, PR, and Social.
With the female packs having rolled out in May and the male variants set to follow in September, the refresh will see a complete packaging overhaul across the range. The new artwork will distinctly highlight the brand’s breakthrough patented Motionsense technology, which is exclusive to Unilever.
Featured in all Sure core variants for men and women, the breakthrough microcapsules sit on the surface of the skin and respond to movement, with every move causing the capsules to burst, releasing immediate freshness and offering consumers outstanding protection throughout the day. The more you move, the more Sure protects.
Claudio Bellen, Brand Manager for Sure at Unilever UK, says: “Consumers continue to live busier, increasingly stressful lifestyles and are looking for a deodorant which won’t let them down. This year’s activity is about bringing Motionsense to life through a series of relevant partnerships. We want to remind people that they can continue to receive superior protection from Sure, no matter how much they move.”
© 2015 - Checkout Magazine by Stephen Wynne-Jones
