Tesco Ireland and McVitie’s recently announced details of a new partnership that sees both brands donating 10c to Temple Street for every pack of McVitie’s biscuits sold in Tesco stores and online over the next four weeks.
"Every pack sold will play its part in helping us to continue to provide life-saving treatment and facilities for sick children in Ireland,” highlighted Emma Barrett, head of corporate development, Temple Street Foundation.
All funds raised will help Temple Street to purchase eight new beds and mattresses for a vital new ward, which consists of eight isolation rooms for treating Temple Street’s most vulnerable patients, the retailer outlined.
Consumers Can Help
"This partnership with Tesco Ireland is about encouraging people to recognise the work that the incredible staff of Temple Street do to help sick children in Ireland," Niamh Twyford, head of marketing at McVitie’s said.
"It means while enjoying an 11 o’clock break or an after-dinner cup of tea and biscuit, consumers can know they have also helped in raising much needed funds for Temple Street.”
The promotion will run across all packs of McVitie’s biscuits for the next four weeks until 12 November.
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