Glanbia announced that it received verification of its Truly Grass Fed endorsement seal that when carried on packaging it signifies that the product was created using ingredients made by a 'happy, healthy cow', in a statement it issued today (24 March).
Reportedly, it was given the green light by the Non-GMO Project, North America’s most trusted seal for genetically modified organisms (GMO) avoidance for consumers.
Truly Grass Fed which was established in 2016, is a premium range of dairy ingredients from Glanbia designed for consumers who are looking for 'the best natural choice for their brands and food products'.
Commenting on the verification, Seán Molloy, Director of Strategy and Supply Development at Glanbia Ingredients Ireland said: “There is significant and growing demand from our customers and consumers, particularly evident in North America, for transparency of ingredients used in products. In many cases, it’s what drives their choices."
"Being awarded verification from a trusted organisation such as Non-GMO Project enables us to support and endorse food and nutrition companies’ natural brands in market." He added.
The brand offers a wide range of clean, wholesome dairy ingredients made by cows that graze in open pastures on family farms throughout Ireland.
"A core element of the Truly Grass Fed offer is non-GMO. With growing demand from food savvy consumers for proven naturalness, we are on a mission to prove that our grass-fed dairy system complies with recognised non-GMO standards. Verification by the Non-GMO Project, a US based non-profit committed to preserving and building sources of non- GMO products, proves our natural dairy credentials.”
Products that carry the Truly Grass Fed endorsement seal confirms that products are made using ingredients :
· Non-GMO Project verified
· At least 95% grass-fed
· rBST-free
· Antibiotic-free
· Animal welfare friendly
· Environmentally responsible
The Non-GMO is North America’s most trusted third-party verification for non-GMO food and products.
© 2017 - Checkout Magazine by Donna Ahern
