Valeo Foods has invested €500,000 in its new healthy snacking range, The Kelkin Natural Biscuit Company, developed in response to changing consumer habits and increasing demand for healthy children’s snacks.
Through this investment in The Natural Biscuit Company, Valeo Foods has become the first food producer to introduce lower sugar biscuits for children into Irish supermarkets.
The brand will be targeting a significant portion of Ireland’s €7.6 million kids biscuit market, which forms part of an overall snacking category estimated to be worth €91 million per year.
Oliver Sutherland, Chief Commercial Officer of Valeo Foods commented, “In creating The Kelkin Natural Biscuit Company we have developed a range of truly healthy food snacks with on average half the sugar content of our closest competitor.”
“We are delighted to be launching this range and are particularly proud to be pioneering the next phase in healthy snacking trend,” he added, also explaining the investment was part of wider innovation strategy that has seen a range of new products releases in recent years.
The new product range is being supported by a fully integrated marketing campaign, which is anchored by a TV advertisement that went to air on Wednesday 19th August.
The Natural Biscuit Company has already been launched in the Republic of Ireland, but Valeo Foods also plans to introduce it into the UK market in October.
© 2015 - Checkout Magazine by Jenny Whelan.
