Marketing agency Verve have won a Gold Award at the MAA Worldwide GLOBE Awards for their work with Coca-Cola Ireland. Verve is one of only two European agencies to be given a prestigious GLOBE award this year; one of 25 awards handed out around the world.
The award was shared between Verve and Coca-Cola Ireland for their work on the Share a Coke campaign last summer.
The two companies created a consumer experience launch event in Dublin’s Grand Canal and subsequent national road show.
Ronan Traynor, Founder and Managing Director at Verve said: “The GLOBES are widely regarded as the top marketing awards in the world, so it’s a real coup for us to take home a Gold.”
Verve and Coca-Cola shared the top prize in the Best Non-Alcoholic Beverages category for their work on the Share a Coke campaign in the summer of 2014. This was one of just 25 Gold awards handed out around the world. Together Coca-Cola and Verve created a spectacular consumer experience launch event in Dublin’s Grand Canal, which was followed by a national roadshow.
Aoife Nagle of Coca-Cola Ireland, who was the brand manager of the campaign, said: “From the bespoke launch activation that featured an interactive water wall at Dublin’s Grand Canal, to the unique experiential campaign that followed, allowing consumers to create their very own personalised can of Coca-Cola with a digital vending machine, innovative technology and creativity were at the heart of this campaign from start to finish.”
She added: “This was one the most successful campaigns for us in the last 10 years and it is gratifying to see our collaboration with Verve recognised and awarded at a global level.”
In addition to achieving Gold in the Best Non-Alcoholic Beverages category, Verve and Coca-Cola also achieved a Certificate of Merit in the “Best Experiential Campaign” category.
© 2015 - Checkout Magazine by Hannah Popham.
