AB InBev has rebranded itself in the UK as the Budweiser Brewing Group UK and Ireland.
The move comes as the company reaffirms its commitment to the UK and Ireland, as well as ambitions spanning sustainability and smart drinking.
A Recognisable Name
It claims that Budweiser Brewing Group UK&I, which will remain a part of AB InBev globally, will be ‘a more recognisable name that drives awareness of the group’.
In doing so, the group announced five new ambitions to; Champion Britain’s iconic beer culture, create a nation of ‘Smart Drinkers’, become the most sustainable brewer in the UK and Ireland, become one of the best places to work, and to bring more people together with ‘great beers for every occasion’.
AB InBev produced some of the most coveted beers in the UK and abroad, including Stella Artois, Budweiser, Corona, Bud Light, and Beck’s.
It also revealed that Paula Lindenberg will act as the company’s newly appointed President, as well as the opening of the new London headquarters.
Big Dreams
“We are a fast-paced, ambitious group that dreams big, and we have exciting plans ahead for the UK and Ireland. Through the power and recognition of the Budweiser brand, we want to open ourselves up to working with more partners to achieve our ambitions,” Lindenberg, President of Budweiser Brewing Group UK&I, said.
“We are looking forward to making a big impact in the year ahead, working towards brewing our beers with 100% renewable electricity and accelerating our progress towards 20% of our global products being no or low alcohol.”
Lindenberg joined the company in January this year, coming from AB InBev’s businesses in Brazil where she was the vice president for marketing.
BBG’s new London headquarters, located on Fetter Lane in Farringdon, covers 25,000 square feet, featuring flexible working spaces over four floors. It will hold up to 250 employees.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.
