Budweiser maker Anheuser-Busch InBev (AB InBev) recorded its best quarterly volume performance in over five years in the second quarter in its 2019 fiscal year.
Across the company’s international businesses, volume sales rose by 2.1%, driven by key markets such as Mexico, Brazil, and Europe.
The group’s revenue in the quarter rose by 6.2%, driven by its impressive volume growth, global premiumisation and revenue management initiatives, it said.
In Half-Year 2019 (HY19), revenue grew by 6.0% and total volume grew by 1.7%.
The company, which also owns Stella Artois and Corona, said that its main global brands grew by 8.0% globally, and by 11.3% outside of their respective home markets.
In HY19, the combined revenues of our global brands grew by 8.2% globally and by 12.4% outside of their home markets.
UK & Ireland
In the UK and Ireland, Budweiser Brewing Group UK&I President Paula Lindenberg said that their business had a strong second quarter, with strong volume growth and high single-digit net revenue growth, boosted by the performance of its global brands.
“We have enjoyed a fantastic start to the summer, which is a huge time for beer sales,” she explained.
The company also sponsored the England Women’s football team at the FIFA Women’s World Cup this year, and its Stella Artois’ brand has a sponsorship deal with Wimbledon and Royal Ascot.
Lindenberg said that momentum will continue with the company’s announcement earlier this week that Budweiser will be the new Premier League beer partner.
“Year to date, we are the UK’s second-largest brewer, moving up from third place and we have lots planned to keep up the momentum,” she explained.
“By offering our customers a broad range of premium drinks and linking our brands to key cultural moments throughout the year, we have our eyes firmly set on the top spot.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.
