Hollywood star Jamie Dornan has teamed up with Guinness to launch Guinness NitroSurge.
Guinness NitroSurge is a device with new technology that puts the craft of the two-part pour in your hands when choosing to enjoy a beautiful Guinness at home, the brewer explained.
The device has a sleekly designed “end-cap” that slots quickly and easily onto the Guinness NitroSurge can.
Pressing the power button activates the ultrasonic transducer in the end-cap to activate the nitrogen in the Guinness.
The harp lights up on the device as it begins to craft a two-part pour and deliver beautiful Guinness with a smooth, domed head and rich ruby red colour, it added.
'Humorous Content'
Belfast native Dornan, plays himself in the first of the series of co-created light-hearted, humorous content.
The videos see various scenarios, one of which Dornan is drawn in by the mesmerising device, forgetting that he is supposed to be hosting his friends.
In other content, Dornan assumes that he is the smooth operator, but later acknowledges that in this instance the Guinness NitroSurge is even smoother than he is.
Commenting on the Guinness NitroSurge Dornan said, “I’m a massive fan of Guinness so I was delighted to work with them on this amazing new technology and fun content series. Guinness NitroSurge is a game changer for beautiful pints at home - I’ll be using it to impress guests this festive season.”
'Phenomenal Demand'
Guinness NitroSurge first hit stores in late September and flew off the shelves due to the phenomenal demand, the brewer said.
Steve Gilsenan, global head of Quality, Guinness, said, “Guinness NitroSurge is another step in a long history of innovations from Guinness as we strive to provide the best quality experience and bring beautiful Guinness to every occasion."
"The technology allows for an enhanced pouring experience and a pint with a smooth, domed head for those who choose to enjoy a can of Guinness at home,” he added.
The Guinness NitroSurge is available nationwide from retailers at a recommended retail price of €24.99/ £21.99.
The Guinness NitroSurge end-cap is reusable and Guinness NitroSurge refill packs containing 6 x 558ml cans, which were designed specifically to fit into the NitroSurge end-cap, will also be available for a recommended retail price of €15/ £12.99.
© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more Drinks news click here. Click sign up to subscribe to Checkout.
