Aldi has enhanced its international wine portfolio, introducing four new wines to its core range. Two of the wines recently received awards at the 2014 International Wine Challenge (IWC).
The new additions all cost less than €10 and include The Exquisite Collection Picpoul de Pinet 2013 (€9.99/75cl), which received a silver medal, The Exquisite Collection Mendoza Rosé 2013 (€8.99/75cl), which was commended, and Château Marot Bellevue 2012 (€7.99/75cl), as well as Corbières AOP (€6.99/75cl).
Aldi received accolades for a total of 29 of its wine range in Ireland at the IWC, 11 from Aldi’s premium tier wine range, The Exquisite Collection, which was launched in 2013 to make distinctive and high-end wines more accessible to customers.
Aldi’s Group buying director Colin Breslin commented, “Our buying team works with some of the world’s leading wineries and this is reflected in the breadth and excellence of wines that we source for our 107 Irish stores. Innovation remains a key focus for Aldi and we are constantly developing our wine portfolio, opening up a world of traditional and emerging wine varieties to our customers.
“We know that price is an influential factor and our emphasis is firmly on offering the best quality and value for money possible. The new additions to our wine range all cost less than €10, which means customers can discover award-winning wines at pocket-friendly prices.”
Aldi’s The Exquisite Collection Mendoza Rosé 2013 goes on sale in Aldi’s 107 stores nationwide on 16th June, as does Aldi’s The Exquisite Collection Picpoul de Pinet 2013, while Aldi’s Château Marot Bellevue and Aldi’s Corbières AOP go on sale on 30th June 2014.
© 2014 - Checkout Magazine by Genna Patterson
