Budweiser will be brewed with 100% renewable electricity in the US from spring 2018, according to parent company AB InBev.
The brewing giant’s signature beer will be labelled with a renewable-electricity symbol, with the brand adding that it plans to brew all its beers with 100% renewable electricity by 2025.
The move by Budweiser equates to taking 48,000 passenger cars off the roads per year, according to AB InBev.
The electricity for Buds will be sourced from the Thunder Ranch Wind Farm in Oklahoma, powered by Enel Green Power.
Combatting Climate Change
The beer brand announced its decision at the World Economic Forum in Davos, inviting its peers to adopt the label as a measure to help combat climate change.
Budweiser has partnered with several NGOs and Accenture to create a process and best practice to motivate other beer companies to adopt the label.
“To brew the perfect beer, we need the highest-quality natural ingredients,” said Tony Milikin, chief sustainability officer at AB InBev. “This is why we’re working to ensure a thriving, sustainable environment for the next 100 years and beyond.”
“We know that climate change is an important issue for consumers, but they aren’t sure how their everyday actions can make a difference,” said Brian Perkins, global vice-president of Budweiser. “The renewable-electricity symbol can show consumers that their purchasing choices can have a positive impact.”
© 2018 - Checkout Magazine by Kevin Duggan
