Having been announced as a creative partner for this coming weekend’s Metropolis Festival, Bulmers has commissioned mammoth art installations for the event from four Irish artists.
The installations include a 95 x 30ft by James Earley, which references Irish natural heritage, as well as his family's artistic heritage within Irish stained glass, and work by graffiti artist SUMS One, best known for the Yes Vote FIST symbol from the recent Same-sex Marriage Referendum.
Also featuring will be work by dance teacher and designer Charlotte Francis and Bulmers’ own graphic designer Rob McCann, all to build unique bar spaces for the event.
Each artist has also designed the clothes for the staff working in their bar to wear, paying homage to the music style being played in that area.
Rather than focus on its own branding, Bulmers has given free reign to the artists, with McCann noting, “This is an ‘anti-brand’ project and allows me to move things in a different creative direction, without having to take account of any of the usual brand guidelines.”
“We had an opportunity to do something different at Metropolis, so we went for it,” explained Belinda Kelly of Bulmers.
“Bulmers wanted to be part of the experience and that didn’t mean just putting a pint in people’s hand,” she said.
“The only proviso within the brief was that the design had to allow for a working bar. After that, it was carte blanche as we were looking for authentic, unique creations that were a real representation of the artist and not the Bulmers brand.”
The bar installations will be unveiled on the first day of the festival at the RDS, which takes place from November 7th to the 8th, and are set to be reinstalled in 2016 and 2017 as part of a three-year creative partnership between Bulmers and Metropolis.
© 2015 - Checkout Magazine by Jenny Whelan.
