The Bulmers Forbidden Fruit Music Festival kicked off in Dublin last night with a performance from superstar DJ Fatboy Slim. The festival, which runs until Sunday, is taking place at Royal Hospital Kilmainham in Dublin.
The event marks the continuation of the cider brand’s ‘Not a Moment Too Soon’ campaign, which was launched in April with TV, Press and Outdoor media.
The campaign has been described as “a homage to the time it takes to get things just right – and not a moment too soon.”
Other acts scheduled to appear over the weekend include Wu Tang Clan, Run the Jewels, Groove Armada, Booka Shade and Richie Hawtin.
© 2015 - Checkout Magazine by Stephen Wynne-Jones
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