C&C Gleeson has launched a new draft lager called Clonmel 1650. Made in Tipperary, the home of Irish cider brand Bulmers, Clonmel 1650 is a Pilsner-style lager with an ABV of 4.3%.
Sarah Shimmons, Beer Marketing Manager for C&C Gleeson said that the timing was right to bring out a new beer, given that the long alcohol drinks (LAD) market has returned to growth in Ireland and draught lager accounts for four in every ten pints of LAD consumed in Irish pubs, with draught growing faster than the overall market at +7% in the last 12 months.
Shimmons said: “This is the latest product innovation from C&C Gleeson, the company behind brands such as Bulmers and Tennent’s and comes with a fine pedigree, offering consumers a unique taste of local heritage. Currently the Irish beer market is dominated by foreign beers, so we see a great opportunity for a new Irish beer to make its mark in this sector.”
Clonmel 1650 is being rolled out across the on-trade in Ireland with a full complement of support activity spanning outdoor and digital advertising, bar staff incentives and sampling.
© 2014 - Checkout Magazine by Genna Patterson
