Carlow Brewing Company has announced its acquisition of Craigies Cider, and will add the Irish craft cider brand to its own growing portfolio of brands which includes O’Hara’s Irish craft beers and Falling Apple Irish craft cider.
The sale includes Craigies cider production equipment, which will enable Carlow Brewing Company to bring all cider production in-house to the Bagenalstown based microbrewery this year, and facilitate support of local apple growers and producers.
Commenting on the announcement, Seamus O’Hara, CEO of Carlow Brewing Company said, “Today’s announcement marks the fruition of many months of discussion and planning with the Craigies team, and we are delighted to welcome the brand to the Carlow Brewing family. The brewery is celebrating its 21st anniversary this year, and we are delighted to start 2017 with this expansion. We value all of the hard work and effort that has gone into the Craigies brand thus far, which has resulted in it becoming one of the most popular and highest quality Irish craft ciders in the country. We intend to continue this tradition, as well as learning from the members of the Craigies team who will continue to be involved in the brand.”
O’Hara continued, “We launched Falling Apple Cider in 2015, and the goal was to take the cider production in-house, the deal with Craigies has facilitated this objective. It will allow us to expand and innovate our Falling Apple range, and also continue to produce the Craigies cider range to the high standard their many fans expect. We see the ciders as complementary, and we look forward to introducing some really interesting and exciting new ciders from both Falling Apple and Craigies to Irish cider lovers and beyond this year”
Simon Tyrrell, who co-founded Craigies along with Wicklow farmer, Angus Craigie, commented on the deal: “Carlow Brewing are best positioned to take Craigies to the next level. In moving the business on to them there’s more a sense of passing the baton than selling up. Seamus had already developed another cider brand in Falling Apple but we appreciated that he wanted to dive deeper into production and explore the different expressions of cider that exist. We felt that we had the know-how and the production equipment that would fit well with this ambition. The set up in Bagenalstown is so good and their sales network so well established that in terms of production, new product development and distribution it was the number one option for us.”
Members of the Craigies team will continue to be involved with the production and promotion of Craigies, and cider fans will have a lot to look forward to this year as Tyrrell explained, “We believe that the move to O’Hara’s will be a fantastic opportunity for the brand to explore all the different styles that were in the pipeline but that we lacked the resources to be able to bring to market. Fans of the brand will hopefully see a number of small batch releases hitting the market soon. These will attempt to really explore the wonderful fruit produced in Irish orchards. There are some very exciting ciders that have been maturing in tank or bottle just waiting to be released. First up should be a cider that was bottled in May 2015 using the second fermentation technique that is made in the production of Champagne.”
Carlow Brewing Company has been in existence for over 20 years and is Ireland’s leading craft beer producer.
© 2017 - Checkout Magazine by Donncha Mac Cóil
