C&C is partnering with InterBev Limited, beginning 1 September, 2016. The partnership, supported by F&N Foods, is designed to increase Magners' market growth by having InterBev distribute its products throughout Asia.
Conor Hardy, Regional Director of C&C Group Asia Pacific Division, commented, "This partnership with InterBev will allow Magners to enhance its cross-cultural channel presence and availability."
Kevin Ng, Vice President of International Business InterBev Limited, added, "Together with our partner business, F&N Foods we are confident of propelling the growth of one of the most enduring brands of ciders here in Singapore."
© 2016 - Checkout Magazine by Julianna Novellino
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