Centra has launched its ‘Wines We Love’ range, a selection of ten wines that are targeted at both novice wine drinkers and experienced connoisseurs.
The goal of the range is to offer wines from the most popular regions at a competitive price, and to reduce uncertainty when trying to pick out a good wine.
Centra says that the selection will vary throughout the season in accordance with the changing tastes and preferences of shoppers, and that the wines will be clearly highlighted in-store, with descriptions to help shoppers make informed decisions.
The range includes a French sauvignon blanc, a plummy Italian red, and an Australian shiraz, with prices between €8 and €12.
© 2016 - Checkout Magazine by Brian Dermody
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