Diageo has issued a statement this morning saying that it is confident that Mexican firm Jose Cuervo will "continue to nurture Bushmills in the future", having agreed a deal to sell the Antrim-based whiskey firm.
“Bushmills Irish Whiskey is a brand built on great history, heritage and passionate people and has been a cherished part of the Diageo family for more than nine years," said Colin O’Brien, Operations Director, Diageo. "During this time we have invested over £80 million to build capacity, infrastructure and maturing inventory at the Distillery, which has supported the continued growth of the brand. "We are immensely proud of these achievements, and while we recognise that today’s announcement does represent a change for Bushmills we are confident that Jose Cuervo - a company with a proven commitment to its people and to valuing the history and heritage of its brands - will continue to nurture Bushmills in the future."
The deal sees Diageo take full control of the Don Julio tequila label. "This transaction represents further progress in Diageo’s strategy to build its presence in the world’s fastest growing markets and to strengthen its global position in tequila," said O'Brien.
© 2014 - Checkout Magazine by Stephen Wynne-Jones
