The brewers of Rockshore Irish lager at St James’s Gate has unveiled ‘Rockshore Apple Cider’, which will be rolled out nationally from today.
"We have been experimenting and trialling cider recipes for several years and we believe that we have landed on something refreshingly different," said Stuart Kinch, head of marketing for Beer & Cider, Diageo.
"We undertook research among cider drinkers at The Open Gate Brewery and the reaction was even better than we expected. 7 out of 10 people after tasting Rockshore Cider for the first time, said that it tastes better than any other cider they tasted before."
Available Nationwide
With an ABV of 4% new Rockshore Apple Cider will be available in bottles and cans in pubs, off-licences and supermarkets throughout the republic of Ireland.
“What became clear during the development process is that people often find cider overly sweet, so we wanted to create a cider that offers a refreshing taste with a balanced sweetness," said Aisling Ryan, brewer of Rockshore Apple Cider.
"Rockshore Apple Cider is made from the juice of freshly pressed apples."
The apples are harvested, milled and pressed to extract the fresh apple juice which is then fermented within five days, producing a 'crisp, refreshing taste with a distinctive natural green apple character.'
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.
