Findlater & Co recently announced a significant shift in its business approach – starting this year, the drinks company’s portfolio will exclusively feature sustainable wineries.
The company says that this move ‘signifies our strong commitment to environmental responsibility and our leadership role in guiding the wine industry towards a more sustainable future’.
Their decision is in line with their ‘Give Wine A Future’ movement, which was established in 2021 to support wine producers who positively impact the environment.
Findlater & Co says that the ‘Give Wine a Future’ movement emerged from ‘the urgent need for Ireland's wine industry to confront climate change.
'With Europe facing severe climate-related events such as wildfires, floods, heatwaves, and drought, immediate action is crucial to prevent escalating this crisis’.
To celebrate this milestone and discuss the opportunities of this strategic change, Findlater & Co is hosting the second ‘Give Wine A Future’ portfolio tasting event on 5 March at The Shelbourne Hotel.
This trade-only event will serve as a platform for industry leaders, sustainability experts, and trade customers to explore sustainable viticulture and discuss the future of wine.
The event will feature themed seminars, tastings, and discussions led by renowned wine experts and sustainability advocates, showcasing wines that meet the highest quality standards and reflect environmental stewardship.
Findlater & Co believes that collective efforts can drive meaningful change in the face of the climate crisis and is inviting its trade partners and industry colleagues to join them at the event.
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