Guinness and Keogh’s have launched a new ridged Guinness and Flame Grilled Steak flavoured crisp.
Speaking on the collaboration, Guinness said, “We are delighted to team up with Keogh’s on this exciting project. Craft and innovation are at the heart of everything we do, and these shared values made this partnership a match made in heaven."
"We hope everyone enjoys these new flavours as much as we do," it added.
Historical Link
The historical link between the Guinness and Keogh’s families goes back over a number of generations.
Tom Keogh’s grandfather, Peter Keogh, sold his grain to the brewery, so this partnership has now come full circle as these two national taste makers come together to create a crisp like no other, the brewer said.
Shared Passion
According to Guinness, the Irish brands' shared passion for deep-rooted tradition, craftsmanship and constant innovation makes them a natural fit to create a new generation of crisp.
Tom Keogh, founder & managing director of Keogh's Crisps added, "It really is an honour for us to be partnering with Guinness," he continued, "I think it would have put a smile on my grandfather’s face."
"Most importantly, the flavour we have developed tastes amazing and I cannot wait for people to try it for themselves," he added.
The limited-edition Guinness and Flame Grilled Steak crisps are available exclusively at the Guinness Storehouse, Guinness Open Gate Brewery, Guinness Christmas pop-ups and on Keogh’s online farm shop.
The collaboration will continue into 2022 with wider availability in retail stores from January.
© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more Drinks news click here. Click sign up to subscribe to Checkout.
