Guinness Ireland is inviting more people to experience the joy of a perfectly poured pint at home, with its new ‘Dancing Can’ campaign.
The campaign is a nod to the famous 1994 ‘Dancing Man’ Guinness ad, which sees a man dancing as he waits for his Guinness to settle, as the barman arranges the perfect pour.
Developed in partnership with AMV BBDO, the 30-second hero ad was directed by Johnny Kelly and produced by BAFTA-winning Nexus Studios.
The ad – shot entirely using stop-motion techniques – uses ‘Guaglione’ by Perez Prado – the same song that leapt to number one on the Irish charts in 1994, when the original ad aired.
The campaign celebrates the quality and cheer of enjoying the perfect pour at home while highlighting the charm and innovation of Guinness Nitrosurge.
Launched in Ireland in 2021, the award-winning Guinness Nitrosurge device uses ultrasonic technology to create the iconic surge and satisfying settle of a smooth pint of Guinness, no matter where you are.
Simply clip the device onto the top of a Guinness Nitrosurge can, then push the button and pour.
The resulting pour is unmistakably smooth Guinness, with its iconic dark colour and creamy domed head.
‘Best Of Guinness, Old And New’
Speaking about the campaign, the brand manager for innovation at Guinness Ireland, Gabriel Corcoran, said, “Guinness Nitrosurge is our most celebrated innovation of modern times, putting the power of the two-part pour in the consumer’s hands.
“With a nod to a quirky and charming icon of the past, this campaign brings together the best of Guinness, old and new, reimagining a classic and reintroducing a beloved track that captured the nation’s imagination 30 years ago.”
The AMV BBDO creative team behind the campaign, Anzhela Hayrabedyan and Luca Grosso, added, “Whether it’s a person or a can, 30 years later, the excitement and joy of watching the liquid settle into the perfect pint of Guinness still rings true.
“The unique charm and craft of stop-frame animation was the answer to bring this emotion to life.”
Johnny Kelly, director at Nexus Studios, said, “The original ‘Dancing Man’ video is one of my all-time favourite pieces of advertising, so it was a complete pleasure and terror to follow in its footprints.
“Our animators and model-makers ably rose to the challenge, challenging the spirit of the original into this new incarnation, in glorious miniature stop motion.”
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