Guinness has announced its plans to introduce the first zero emission vehicles into its fleet from this summer.
The ambition is for 70% of its fleet to be zero emission by the end of 2025, and 100% by the end of the decade, the brewer said.
Transport Trial
Guinness highlighted that it already has a zero emission vehicle, which is used exclusively at the brewery.
This week, it is being used in a trial to transport bulk beer in the Guinness tankers from St James’s Gate to Dublin Port, which will help determine if it can be used to transport heavy goods beyond the brewery.
Zero Emission Trucks
Additionally, Guinness will be adding four zero emission trucks later this year to its fleet which will be used in a separate trial to deliver kegs to the hospitality trade in Dublin City, with an ambition to extend further if successful.
Speaking about the announcement, Barry O’ Sullivan, managing director, Diageo Ireland said, “We’re really pleased to announce that we will be introducing the first zero emission vehicles into our Quality fleet from this summer."
"We are committed to reducing our indirect emissions through this initiative and want to play a key role for sustainable transport in the commercial sector in Ireland," he added.
9,000-Year Lease
O’ Sullivan noted that the company is only 263 years into its 9,000-year lease on the St. James’s Gate Brewery, and it in it for the long haul, "for our people, our products and our planet, and we will never settle in pursuit of a better, more sustainable future for everyone.”
The announcement forms part of Diageo’s wider 10-year sustainability action plan, Society 2030: Spirit of Progress, which outlines the company’s commitment to delivering net zero carbon emissions across its direct operations and a reduction in indirect emissions by 50%.
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more Drinks news click here. Click sign up to subscribe to Checkout.
