Heineken is expanding its UK Inch cider brand with two new variants, including the UK’s first dealcoholised cider, the Grocery Gazette reported this week.
The Dutch brewer described the launch of the alcohol-free cider – the first of its kind in the UK – as a “major advancement for the brand”.
The company added that it was a “credible premium option” for the no- and low-alcohol (nolo) market.
According to Heineken, the non-alcoholic alternative to Inch’s Medium Apple cider has the same flavour as the original.
Hereford Cidery quality technologist Amalka Woodall said, “Ciders that have alcohol removed sometimes miss their sensory characteristics which can make the product taste thin and watery, whereas we have worked hard to ensure that none of the depth and character of Inch’s Medium Apple is lost throughout the process.
“It’s been a challenge, but after two years of research, development and collaboration across multiple teams, we’re proud to introduce this UK-first for Heineken UK, and making an extra step forward in offering more choice to cider lovers, without compromising on taste.”
'Delivering Innovation'
In addition to the no-alcohol option, Heineken is also launching an Inch’s Cloudy (4%) variant – a lightly sparkling, naturally cloudy cider – which aims to appeal to younger cider drinkers.
Heineken cider brand director Rachel Holms said, “We know that cider lovers are looking for exciting, high-quality options that match their lifestyle and preferences.
“With Inch’s Cloudy and Inch’s 0.0, we’re delivering innovation that not only tastes great but also challenges perceptions of what apple cider can be.
“We’re confident these new additions will drive further growth in the category while reinforcing Inch’s reputation as a fresh, modern cider brand – encouraging existing Inch’s fans to explore new tastes and providing a credible option for those who are looking to moderate their alcohol consumption.”
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