Heineken N.V. revealed its full year 2013 results, which showed group revenue grew by 1.3%; 0.1% higher organically, with group revenue per hl up 2.7%. The Heineken brand remains Ireland’s No.1 lager, with a 33% value share of the lager market. One third of all consumer spend on lager is focused on the brand.
Heineken Ireland’s portfolio of beers also increased its value share of the market and now has a value share of over 46% of the lager market in Ireland, primarily driven by the success of the Heineken brand. The remainder of the Heineken Ireland lager portfolio continues to experience a strong share of growth from the Coors Light, Tiger, Desperados and Sol brands.
Maggie Timoney, CEO, Heineken Ireland, commented: "2013 has been another year of strong progress for Heineken Ireland which has seen us grow our market share in both volume and value terms in a beer market that experienced a decline of 3.2% in 2013. Our sustained, high impact commercial programmes continue to deliver across our main brands and helped our company extend its leadership within the lager segment." Revenues for Heineken remain strong at €477m, driven by robust company investments behind its brands.
© 2014 - Checkout Magazine by Genna Patterson
