Heineken has agreed a five-year contract with Ulster Rugby, securing its place as the official Pouring Rights Partner at Kingspan Stadium in Belfast until 2020.
The new agreement extends the already existing partnership between Heineken and Ulster which has seen both parties work closely together on delivering fan experiences such as supporters' nights, VIP fan tours and live music at the ‘home of Ulster rugby.’
“Heineken NI is incredibly proud of its relationship with Ulster Rugby,” explained Leza Nulty, Commercial Manager for Heineken NI. “Both Heineken and Ulster Rugby share a common goal to grow in stature both locally and internationally," she added.
“Our relationship with Ulster Rugby is a crucial part of our rugby strategy with the brand a Worldwide Partner to Rugby World Cup 2015, a Tournament Partner to the European Rugby Champions Cup & Challenge Cup and now an official Pouring Partner of Ulster Rugby until 2020.”
Ulster Rugby’s Head of Sales and Marketing Fiona Hampton welcomed the deal with Heineken, saying, “They are the perfect partner for Kingspan Stadium and through innovative engagement with fans they have become one of the reasons why an Ulster Rugby match night is such a fantastic experience.”
© 2015 - Checkout Magazine by Jenny Whelan.
