Irish Distillers has today announced that it sold 5.8 million cases of Jameson in the first six months of its financial year.
This is the highest-ever first-half sales volume for Jameson, which went up by 22% when compared to the same period last year, the whiskey producer noted.
In the six months to the end of December 2021, Jameson recorded volume growth in key markets including the US (up by 8%), the UK (up by 16%) and South Africa (up by 41%).
Conor McQuaid, chairman and CEO of Irish Distillers, commented, “In the first half of the financial year, we saw the world begin to cautiously return to pre-pandemic activities, with the return of international travel, social engagements, and in-person events in some markets.
“Jameson is in growth in all key regions around the world, demonstrating the ever-increasing affinity for the brand on a global level. New generations of consumers and changing lifestyles are boosting this growth, and we will continue to ignite – or, in many cases, reignite – a passion for Irish whiskey in markets around the world,” McQuaid said.
Broader Jameson Family
Irish Distillers noted that, within the broader Jameson family, Jameson Black Barrel recorded growth of 35% globally, versus the same period last year, successfully capitalising on the growing consumer trend towards premium brands.
Consumers continued to show their appreciation for Irish Distillers’ single-pot still portfolio in the first half of the year, led by Redbreast, with record volume growth of 19% during the period.
The Spot range recorded volume growth of 7% – its highest-ever half-year volume growth.
“While Redbreast and the Spot family continued to drive growth in our prestige portfolio, we are confident that the quality and variety of the broader portfolio will support all our premium and super-premium whiskeys in growing from strength to strength,” McQuaid said.
In Ireland, both Jameson and Irish Distillers’ portfolio of whiskeys enjoyed strong performances, with Jameson recording 13% volume growth when compared to the same period last year.
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more drinks news, click here. Click sign up to subscribe to Checkout.
