Irn-Bru Maker AG Barr Bets On Demand To Boost Revenue

By Reuters
Irn-Bru Maker AG Barr Bets On Demand To Boost Revenue

AG Barr forecast its half-year revenue to be higher than prior-year levels, the company said on Tuesday.

Strong demand for its cocktail mixes and soft drinks supported the Irn-Bru maker.

In the past year to current, the company has downsized and acquired businesses to expand its soft drinks portfolio to keep up with growing demand and competition.

The recently agreed £3.3 billion merger between Danish brewer Carlsberg and British soft drinks maker Britvic had caused shares of peers AG Barr and Fevertree to rally.

Carlsberg said the merger was a move that could forge a UK beverage ‘powerhouse.’

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AG Barr now expects its revenue for the 26-week period that ended 27 July to be about £221 million, above £210.4 million a year previously.

The beverage maker reiterated its annual forecast after the second half of the year was trading in line with expectations.

In a company-provided poll, analysts on average had forecast profit for the current financial year to be about £56.87 million, while revenue is expected to be about £421.19 million.

In a statement, the recently appointed chief executive of AG Barr Euan Sutherland said, ‘The strategic margin rebuild programmes are on plan, guidance on revenue and margin remains unchanged, and we are on track to meet full-year expectations.’

The company will report its interim results on 24 September.

Read More: Coca-Cola Raises Annual Sales And Profit Forecast On Steady Demand

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