Jameson Irish Whiskey has unveiled its latest global advertising platform, entitled ‘Taste, That’s Why’.
The new campaign will launch across television, out of home, digital, display and social media in the US from this month, ahead of a wider global roll-out to other key markets later this year.
In a statement the Irish whiskey brand outlined that the campaign includes two television films ‘Scully was to Blame’ and ‘Coopers’ which were created to reimagine true stories about Jameson and its workers.
“In this campaign we wanted to put the unique taste of the Jameson Family centre-stage of the creative, as this is the reason behind our success and why bartenders, whiskey lovers and premium spirits drinkers alike all over the world continue to discover Jameson." Simon Fay, international marketing director at Irish Distillers, said.
A documentary series, ‘The Story behind the Story’, has also been produced and provides 'never-before-seen glimpses into the real stories, people and places behind Jameson Irish Whiskey'.
Jameson is reportedly the world’s fastest-growing Irish whiskey, experiencing 28 years of consecutive growth and hitting sales of 6.5 million cases in 2017.
Fay added: “We see further growth potential for Jameson all around the world and we are confident that ‘Taste, That’s Why’ will help us to continue the 28 years of growth that we have achieved with Jameson.”
© 2018 - Checkout Magazine by Donna Ahern
