Molson Coors Brewing Company has announced that Frederick Landtmeters, European Chief Commercial Officer of Molson Coors Europe, will take over as Managing Director of Molson Coors UK and Ireland. Landtmeters will be succeeding Simon Cox, who will take on the role of CEO Molson Coors Europe from January 1, 2015.
The UK and Ireland position reports to the CEO of the European firm and serves on the company’s Business Unit Leadership team. Landtmeters previously held a number of senior leadership positions since joining the drinks industry in 1998 with Cadbury-Schweppes and ABInBey, before being appointed Chief Marketing Officer of StarBey in 2010.
Mark Hunter, CEO of Molson Coors Europe commented,”Frederic is an international brand-builder and top-tier commercial leader with exceptional people skills. Under his leadership, Molson Coors Europe has built a strong innovation pipeline and delivered brand health growth in all markets.”
Simon Cox, Managing Director of Molson Coors UK and Ireland said: “Our UK and Ireland business accounts for a substantial portion of the revenue of Molson Coors Europe. Frederic’s extensive international experience, commercial capability and leadership breadth makes him especially well-suited for such an important role and we are confident he can build on our consistent strong performance improvement of the past two years.”
Speaking about his appointment, Landtmeters commented, “This is an exciting business which has seen consistent strong performance in the past two years building on the strength of a great brand portfolio including Carling, Cobra, Coors Light and Doom Bar.
“We have a talented team of people who are second to none when it comes to competing—and winning—even in tough economic and market conditions and I look forward to building on that success.”
© 2014 - Checkout Magazine by Emily Horne.
