Musgrave No Longer Stocking Products Linked To McGregor

By Sarah O'Sullivan
Musgrave No Longer Stocking Products Linked To McGregor

Musgrave Group has announced they will no longer be stocking products associated with MMA fighter Conor McGregor, RTÉ reported today.

The news comes in light of a High Court civil case in which the jury ruled that McGregor had raped Dublin woman Nikita Hand hotel in 2018.

Hand was awarded €250,000 in damages.

McGregor – who earned fame as a mixed martial arts (MMA) fighter – has links to alcoholic drinks which are sold in bars and shops.

These are whiskey brand Proper No. Twelve and his new beer venture Forged Irish Stout.

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McGregor sold Proper No. Twelve three years ago but remains involved in the whiskey’s promotion, and he recently entered the brewing space with his stout.

‘No Longer Available’

Musgrave – which operates SuperValu, Centra and Daybreak stores – issued a statement this afternoon saying, “Musgrave can confirm these products are no longer available to our store network.”

Tesco Ireland similarly confirmed that the products would no longer be available in its 177 Irish stores.

In a statement, the retailer said, “We can confirm that we are removing Proper No. 12 (sic) from sale in Tesco stores and online.

“Tesco does not stock Forged Irish Stout.”

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The Journal also reported that the Barry Group – which operates Costcutter, Carry Out and Quik Pick franchises – has pulled the products.

A spokesperson for the group said, “Barry Group has made the decision to remove Forged Stout and Proper 12 (sic) from circulation to our network of Costcutter and Carry Out retail outlets.

“This action reflects our commitment to maintaining a retail environment that resonates with the values of our customers and partners.”

Earlier this week, Rape Crisis Network Ireland responded to a post on X (formerly Twitter) calling for a boycott products associated with McGregor by calling for sponsors and brand partners to pull support.

The post read: “Sponsors and brand partners of Conor McGregor’s need to consider what message they are promoting and what it says about them and their product.”

Read More: Diageo Ireland Invests €1.7m To Support Community Initiatives And Causes

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