Drinks

Carlsberg Shifts Marketing Focus But Maintains Forecast

Carlsberg is shifting some of its marketing focus as consumers opted for cheaper beer, but maintained its full-year earnings forecast.

As the popularity of non-alcoholic beverages rises, the trend of sober curiosity is driving drink brands to adapt to a new kind of lifestyle.

Irish drinks company Cobblestone Brands has brought in more than €5.8 million in funding to date, the Sunday Times reported this week.

Diageo said on Thursday some of its strategic initiatives were starting to pay off as shares rose in early trade.

Heineken last week signed with three additional partners of Arcadis, Niras and Royal Haskoning DHV to advance its goal of reaching net zero.

The Drinks Industry Group of Ireland has called for a 15% reduction in the country’s excise tax rate over two years, RTÉ has reported.

C&C Group has reported earnings in line with full-year expectations as it published results for the six months ending 31 August 2024.

Heineken’s third-quarter sales figures beat forecasts on Wednesday, buoyed by non-alcoholic beers, but full-year guidance was unchanged.

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