The Guinness Power Station at St. James Gate, Dublin 4 has been regenerated into a new Roe & Co visitor experience and urban distillery.
'The new home for Roe & Co has already garnered global attention, following the Lonely Planet announcement in October, which named the distillery one of the 10 best new openings in the world for 2019,' Diageo said in a statement.
Located in the heart of Dublin’s whiskey district, visitors will be brought on a 75-minute tour to observe the operational distillery, hear the hum of production, and witness the copper pot stills from an elevated glass walkway.
Boutique Experience
A visit to the fully live, working distillery will also involve guests clocking in and clocking out as they commence a ‘shift’ at the Power Station with a time card, a nostalgic nod at the building’s past as an operational power station.
"This boutique experience, which will have a maximum of 16 guests per tour, will ensure visitors can get up close and personal with our remarkable distillery and whiskey, focusing on the five pillars of flavour,” Gráinne Wafer, Global Brand Director Roe & Co at Diageo said.
The experience concludes with guests able to clock off work with one of Roe & Co’s World Class cocktails in the Power House Bar.
The drinks giant has forecasted that the distillery will distil 14,000 litres of whiskey in every run, with an annual maximum capacity of approximately 500,000 litres of alcohol.
The Liberties
"The distillery will provide direct employment for 18 people and will complement what is already the country’s most popular tourism offering, The Guinness Storehouse," Waffer added.
"This €25 million investment into the Roe & Co Distillery further demonstrates Diageo’s commitment to the growing vibrancy of The Liberties, one of the City’s most dynamic districts and the heart of brewing and distilling.”
The Roe & Co visitor experience and urban distillery will officially open to the public on 21 June, 2019.
The tours will run every half hour starting from 11am with the last tour at 5pm.
For further information and tickets click here.
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.
