Roe & Co. has released its first permanent single-grain whiskey, Flor, this week.
The new liquor is inspired by the age-old biological maturation of fortified wines from the Jerez region.
Taking inspiration from bodegas in Jerez, Roe & Co. has produced a product that reimagines the possibilities of Irish whiskey, marrying the company’s 14-year-old single-grain whiskey with the influence of selected sherry casks.
Roe & Co. Flor is finished in Fino and Amontillado sherry casks, using a biological ageing process.
The casks have been specially selected to create a crafted whiskey with a light flavour profile and notes of nuts, citrus, and orchard fruits.
In the biological ageing process of these wines, the veil de flor – also known as the flor – is a thin layer of naturally occurring yeast that forms on top of the wines while they are resting in the casks.
Potential
The new whiskey is poised to captivate consumers with its innovative approach.
It offers a distinctive flavour profile, perfect for sipping or incorporating into a cocktail.
It has been designed to offer people a balanced, deliciously bold and vibrant whiskey.
The release of Roe & Co. Flor comes at a time when the demand for premium Irish whiskey is surging.
The non-chill-filtered Roe & Co. Flor 14-year-old single-grain Irish whiskey is vibrantly bold, and bottled at 46% ABV.
It will be available at the Roe & Co. Distillery and key outlets across Ireland, Northern Europe, and global travel markets from late May or early June.
The whiskey will be sold for a recommended retail price of €95.
‘A Vibrantly Bold Whiskey’
Lora Hemy – a representative for Roe & Co. – said, “Roe & Co. is excited to release the first single-grain expression, Roe & Co. Flor Irish whiskey, the latest innovation that will be a permanent addition to the Roe & Co. family.
“This expression allowed us to experiment with an innovation process that was extremely rewarding.
“By taking a different approach and gathering inspiration from the Jerez region, we’ve crafted a vibrantly bold whiskey infused with character.”
Hemy concluded, “The veil de flor’s protective qualities and natural ageing process underlie this exceptional whiskey, providing a unique flavour profile that is both delicate and profound.”
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