Lidl Ireland has announced a sensory and immersive experience for the wine enthusiasts and sip-seekers of Dublin with the arrival of Vino Sensoria this November.
Aspiring wine connoisseurs will be treated to a full sensory experience, hosted by Lidl’s Master of Wine, Richard Bampfield, as they put their taste buds to the test in this unique wine-tasting experience, which takes place completely in the dark.
The exclusive Vino Sensoria pop-up experience will take place in the heart of Dublin City for a limited time, at 110 Grafton Street, from Friday 8 November until Sunday 10 November.
Lidl will give 100% of the ticket sales to its charity partner.
Guests will experience the shock and thrills of the Discombobulator, where senses will be heightened, as budding wine enthusiasts embark on a journey to deconstruct the experience of visually appraising wines and engage in a scent safari, to tantalise the senses.
Moving to the shadows of the Tasting Room, guests will be plunged into darkness and a world where taste buds are tingled and perceptions challenged.
Guests will sip their way through a carefully curated collection of sparkling, red, white and rosé wines by Lidl Ireland, guided by Bampfield whilst submerged in complete darkness.
The experience culminates in the Lumina Room, where the wines are revealed and visitors can select their favourite to enjoy.
‘A Better Understanding’
Speaking about the event, Bampfield said, “The aim of Vino Sensoria is to dispel some of the myths surrounding the buying and serving of wine.
“By tasting in total darkness, with no distractions, tasters can concentrate fully on the wine in the glass and reach a better understanding of their own tastes and palate.
“Guests will leave feeling inspired, challenged, and their taste buds reawakened, and with a new-found appreciation of high-quality wine selections that won’t break the bank.”
Tickets for Vino Sensoria are €15 (excluding booking fee) and available to purchase now, via www.vinosensoria.com, with 100% of ticket sales going to Lidl’s charity partner.
Read More: Lidl Ireland Named Retailer Of The Year At Irish Quality Food And Drink Awards 2024
