Alpro, who in the last year has seen sales increase by 53%, is moving into the snacking and impulse sector with the introduction of two new on-the-go products.
Alpro Go On is a single serve soya alternative to yoghurt that is high in plant protein and contains real fruit, while Alpro Fusion is an on-the-go single serve drink offer that combines soya or coconut with a variety of fruits.
Both products are available in-store from February, and are part of Alpro’s strategy to expand its range of plant-based products and extend consumer usage.
Vicky Upton, Marketing Controller at Alpro UK and Ireland, commented: “We know there is consumer demand for more plant-based options, particularly convenient products that fit in with their busy lifestyles.
“That’s why we’ve created Fusion – it’s the perfect option for on-the-go refreshment with a delicious fusion of plant-based ingredients.”
“Go On is high in plant protein offering a thick, satisfying texture over a delicious fruit base, and is also naturally low in fat, so it makes the perfect healthy snack for any time of the day,” she added.
In the last year, Alpro has seen sales increase by 53%.
© 2016 - Checkout Magazine by Brian Dermody
