The National Dairy Council (NDC) has teamed up with Irish Rugby star Garry Ringrose on a new in-store promotion.
According to the retailer, Ringrose will feature on in-store promotional displays at 103 Tesco stores across Ireland throughout September and October.
The campaign will promote NDC’s guarantee mark, which ensures that the milk that you are purchasing was farmed and processed locally, on family-run dairy farms, the group noted.
John Brennan, fresh category director, Tesco Ireland, said, “Tesco Ireland has been a long-standing partner of the National Dairy Council for several years now.
“We’re once again proud to partner with NDC, whose commitment to quality produce and promotion of dairy products in creative ways supports in attracting new customers to the categories.”
Commitment And Dedication
Ringrose will be working with the NDC on a number of activities over the next year, including a content series that was recently filmed with Irish dairy farmer John Wynne on his farm in Co. Wicklow.
Commenting on the collaboration, Ringrose said, “Just as I commit myself to rugby, Irish dairy farmers pour their heart into their land. It’s the same commitment and dedication, and this is what makes our dairy produce truly exceptional.
“Eating well is essential, and adapting your nutritional intake to your sport is a necessity. In season or out of season, as well as pre-, during and post-performance, all influence our nutritional decisions.”
