Scally’s SuperValu Clonakilty has achieved certification for its butcher’s department under the Bord Bia Retail Butcher Assurance scheme.
Bord Bia explained that this approved scheme ensures that all meat for sale at the counter is fully traceable through every stage of the supply chain, reassuring the customer of the integrity of the product they purchase.
Commenting on the certification, Eugene Scally, owner of Scally’s SuperValu said, “Since 1984, our focus here at Scally’s has always been to support local farmers and producers. This Bord Bia Quality Retail Butcher Mark is testament to their hard work and passion for their craft."
"Our expert team take great pride in providing quality produce and great customer service to our customers and supporting local farm suppliers who are at the centre of our community,” he said.
Bord Bia Quality Assured
Tara McCarthy, CEO, Bord Bia noted that All meat and meat products from Scally’s butcher counter will only be sourced from Bord Bia Quality Assured processors, who in turn source from farms that are Bord Bia Quality Assured.
"All of SuperValu branded fresh beef, poultry, lamb and pork is 100% born, bred and reared in Ireland," said Ian Allen, managing director, SuperValu.
"As part of our FoodTrace system, we can provide a traceability report for any of our fresh beef sold from our butcher counters to customers,” he dded.
According to the latest Kantar Worldpanel research, SuperValu is Ireland’s fastest growing retailer with the largest share of the Irish grocery retail sector. SuperValu has 223 stores nationwide
© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more Fresh Produce news, click here. Click sign up to subscribe to Checkout.
