This week, in the latest chapter of its Food Love Stories campaign, Tesco Ireland celebrates its biggest carrot grower, Dockrells, a family-owned grower based in County Wexford.
Dockrells has been growing carrots for Tesco for a quarter of a century, supplying almost three quarters of the stock customers see on shelves, the retailer said.
Askamore native, Paul Doran, has been farm manager for 30 years.
According to Tesco, 'his knowledge of growing produce is unparalleled.'
'He ensures each crop has the type of soil and optimum moisture levels needed to produce the very sweetest carrots which ultimately make their way to dinner tables across Ireland daily,' it added.
Luckily for Paul, the sunny southeast of Wexford is the ideal place to grow carrots, with its sandy soil and undulating land.
Food Love Stories Campaign
Doran appears on the farm and alongside his family in the latest Food Love Stories campaign, where Paul’s wife Liz also showcases her famous carrot buns. As a grower and carrot-diner nearly every day, Paul knows and loves his vegetable.
Cathal Deavy, Customer Director, Tesco Ireland says: “At Tesco, we’re passionate about the food we offer. Through our Food Love Stories campaign, we’re delighted to showcase the quality of our food and to celebrate our Irish suppliers.
"Dockrells has been our supplier for a quarter of a century, a relationship that we are hugely proud of. Farm manager Paul Doran has spent 30 years perfecting their produce for our customers and we pay tribute to him and the team at Dockrells, one of 490 Irish suppliers we work with daily,” he added.
Previous Chapters
In previous chapters, Tesco Ireland has highlighted other supplier-based Food Love Stories, celebrating the provenance of its West Cork reared Irish Angus beef and Donegal grown potatoes, showcasing two of the 490 Irish suppliers, which in turn supports almost 14,000 farming families nationwide.
The new carrot Food Love Story will run across TV, radio, social and digital channels and trade/shopper marketing executions with a press and OOH campaign.
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