Tesco Ireland has confirmed it is to reduce the consumer retail price on its Irish creamery butter by 40c.
From Thursday 4 May, Tesco's own brand 454g butter (1lb) will now be priced at €2.99, down 40c from €3.39.
According to the retailer corresponding reductions will apply to all other Tesco own brand Irish creamery butter formats.
Sourced From Irish Farms
All of the own brand butter sold in Tesco Ireland is 100% Irish, sourced from Irish farms.
Natasha Adams, CEO, Tesco Ireland, said, “Following our reduction in retail milk prices in recent days, we are investing in butter retail prices to help customers with their household staple costs.
"With household budgets under increasing pressure we are absolutely committed to helping our customers, by keeping a laser focus on the cost of the weekly shop.
"We continue to work to offer customers the best possible value in their shopping trip.”
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© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.
