Lucozade Sport has announced the release of its new-look bottle to the Irish market, featuring an all-new, half-sleeve design.
According to the sports drink brand, ‘the new design means it’s easier for recycling facilities to process the bottle into fresh bottles, and Lucozade Sport has committed to ensuring its bottles are made from 100% recycled plastic, commencing this year.’
The move will save significant amounts of virgin PET annually, it added.
Philip Keenan, marketing manager, Lucozade Sport Ireland, said, “This is a really positive step on our sustainability journey. The new design enables recycling facilities to easily recognise the PET bottle and allows them to be recycled into new bottles.
“In addition to this step, across 2022 we will transition into having all our Lucozade Sport bottles made from 100% recycled PET,” Keenan added.
Same Great Taste
While the bottle has changed, the product retains the same great taste for which Lucozade Sport is known.
Lucozade Sport is Ireland’s number-one sports drink, holding 64.8% of the Drink Now Sports category.
The new bottle will be launched in line with Lucozade Sport’s IRFU partnership, ahead of this year’s Six Nations Championship.
It follows the brand’s launch of its Fruit Punch flavour last year, featuring former world heavyweight boxing champion Anthony Joshua.
Commenting on Lucozade Sport’s IRFU partnership, Philip Keenan said, “To support this significant initiative, we have invested in a substantial TTL launch campaign across the Six Nations Championship, leveraging our Irish Rugby partnership to highlight our new bottle design and encouraging our consumers to recycle their bottles.”
The new bottle is available in stores across the island of Ireland now.
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more packaging news, click here. Click sign up to subscribe to Checkout.
