7UP has announced it is launching its 'greenest bottle yet' as it switches from green to clear plastic.
Research by Britvic who manufactures the drink in the UK on behalf of PepsiCo, shows that 40% of consumers are more likely to recycle clear bottles over coloured bottles.
The new bottles will also display a clear sustainability message, helping consumers to recycle correctly and with confidence, the company said.
Clear bottles are easier to sort during the recycling process – meaning the new clear 7UP bottle is more likely to be recycled into another bottle – while darker plastics, which are more difficult to sort, may end up being recycled into other items such as clothing, playground equipment or garden furniture, the research showed.
Sarah Webster, director of Sustainable Business at Britvic, commented, “As we mark another milestone in our sustainability journey, it is amazing to see our brands working towards creating a better tomorrow."
“Healthier People, Healthier Planet is at the core of our business and 7UP’s clear bottle launch is a fantastic way to encourage and support our consumers to confidently recycle more," she said.
Deposit Return Schemes
According to Britvic, increased likelihood of bottles being recycled into bottles will help make any future Deposit Return Schemes (DRS) – where consumers receive a deposit back upon returning their bottle – even more efficient in bringing about a circular economy.
As a founding member of Circularity Scotland, the DRS administrator in Scotland, Britvic remains committed to an industry-led, not for profit and GB-wide DRS to increase recycling levels, it added.
“Our goal is to encourage recycling and create a circular economy where great packaging never becomes waste,”Webster added.
In 2020, Britvic and PepsiCo committed to 100% recycled plastic (rPET) bottles by the end of 2022 for 7UP and all their brands made and sold in Great Britain.
Fruit Shoot Hydro in Great Britain and Ballygowan Mineral Water has already switched to 100% rPET bottles, saving more than 1,900 tonnes of virgin plastic every year.
2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more Packaging news click here. Click sign up to subscribe to Checkout.
