Irish-headquartered metal and glass packager, Ardagh Group, has announced a new addition to its Coloured Tab and Shell portfolio.
The Ardagh, which posted a 3% drop in revenue, to $2,268 million, in the second quarter of its 2019 fiscal year, said that the new copper-tone brings ‘a beautiful finish to the can’, easily differentiated from any existing colour solution for aluminium packaging.
The group introduced a variety of different variants, so that customers will be able to choose this on-trend look for both parts of the beverage end together or match it with Ardagh’s other colour options in a wide range of attractive combinations.
“We are proud to be introducing this unique copper tone as a new colour option for the tab, the shell or the entire beverage end,” Dirk Schwung, Sales Director at Ardagh Group’s European Metal Beverage division, said.
“We’re constantly innovating, looking for new ways to meet customers’ branding needs, and to support new trends in design.”
Schwung suggested that, in such a highly competitive alcoholic and non-alcoholic beverage markets, a standout aesthetic feature can be critically influential for consumers at the point of sale.
Expansive Activity
The new copper-tone colour follows a series of announcements from Ardagh about definitive agreements with both Exal Corporation and Absolut.
With Exal, Ardagh is coming together to form a new metal packaging company, Trivium Packaging, that will combine Ardagh’s Food & Specialty Metal Packaging business with Exal’s aluminium production business.
It will be headquartered in the Netherlands and will operate 57 production facilities, mainly across Europe and the Americas, employing approximately 7,800 people.
With Absolut, Ardagh signed a 10-year agreement with Vodka brand the owned by Pernod Ricard, which will see the metal and glass packager supply drinks giant with glass bottles for their Absolut Vodka brand.
It is an extension of an ongoing 40-year partnership.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.
