Coca-Cola Ireland has announced that it has removed its iconic logo from its packaging for a limited time and has replaced it with a series of empowering and uplifting resolutions.
The Coca-Cola, Coca-Cola Zero Sugar and Diet Coke cans, which are now available in stores across the island of Ireland, include 25 positive, inspiring messages.
The text featured on the limited-edition cans include messages such as: 'I promise to listen more just for you', 'I will never watch our series without you again', and 'I’m not the best at cooking but I’ll try'.
Karen O’Shea, marketing manager at Coca-Cola Ireland said: “At Coca-Cola, we see the world through a glass half full lens, and that’s why, despite the challenges we’ve all faced, the new Open to Better campaign focuses on inspiring hope and optimism in 2021."
Personalised Resolutions
The drinks giant said that is also giving people the opportunity to design their own unique Coca-Cola cans with unique resolutions online.
"By having positive messages replace the iconic logos and handing over Coca-Cola cans to consumers to personalise with their own #OpenToBetter pledges, we hope to in some small way help people to feel positive going into the new year and to bring a little fun into our every day lives,” O'Shea added.
Consumers can upload messages to create their version of a Coca-Cola can here.
Personalised cans will cost €3.50 plus postage and packaging.
© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.
