Deep RiverRock has unveiled a new bottle design for its 500ml range, which features a bold ‘ripple’ effect across the front of the bottle, and enhances the impact of the logo – which was refreshed last year – by giving it a higher placement of the label.
The 500ml Deep RiverRock Still bottle also now uses 16% less PET, and will see a reduction in plastic from 22g to 18.5g. This is set to result in an estimated 135 tonnes of plastic removed from the manufacturing process each year.
The new bottle design is set to be in circulation by Earth Day, which takes place on 22 April.
Oonagh Gildea, Marketing Manager for Deep RiverRock commented on the new design, “The introduction of the lighter Still 500ml bottle also reflects our commitment to sustainability and environmentally responsible manufacturing processes.
"It is fitting that the introduction of the ‘ripple’ design coincides with our latest light-weighting project. It symbolises another ‘drop’ in our sustainability commitments and one that will have a positive impact in our journey to minimise our impact on the environment."
Deep RiverRock is the local water brand of Coca-Cola HBC, and the introduction of the light weight bottle is the latest in a series of sustainability initiative by the Ireland/Northern Ireland business.
Since 2010, the company has reduced the amount of water it uses to produce beverages by 13% and reduced its carbon emissions by 52%. Its plant in Knockmore Hill in Lisburn has also achieved its target of contributing zero waste to landfill – five years ahead of target.
© 2016 - Checkout Magazine by Jenny Whelan.
