Iceland Ireland has announced that it has removed plastic packaging from 14 products and has 'significantly reduced' plastic from an additional six items.
The plastic free range includes Christmas staples such as Brussel Sprouts, Stuffing Balls and a selection of party food items.
One example of the redeveloped packaging is that used for Iceland Ireland’s Perfect Turkey Crown, previously packaged in a plastic bag, now offered in a recyclable paper wrap with only a remaining plastic band seal.
'No Easy Task'
Iceland Ireland said that has been working with its suppliers on the project for months, developing technologies and innovations with new and existing food and packaging suppliers across its supply chain.
Many of the solutions implemented are being seen for the first time in the Ireland, such as those for the Three Bird Roast and Stuffed Turkey Breast Joint.
The changes made to the packaging will reflect an average 97% reduction in plastic across those products in the range.
"This was no easy task as much of the replacement packaging was not immediately available, however, we are now very proud to offer customers all the joy of an Irish Christmas while allowing them to reduce their plastic footprint," said Ron Metcalfe, managing director of Iceland Ireland.
'Making a Difference'
Iceland Ireland said that it will be the first Irish supermarket to offer all three courses in either plastic free or reduced plastic packaging, the latest move in its global-first commitment to remove plastic from all own label packaging by the end of 2023.
"We know from listening to our customers that there is a real desire to make a difference and we are committed to continuing to develop innovative solutions that allow all of us collectively to make a difference now and into the future.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.
