Just Eat has announced the launch of a €50,000 fund as part of a price-match initiative to further promote the roll-out of seaweed coated takeaway packaging from recent Earthshot UK Climate Prize winners Notpla, across its grocery retail and restaurant partner network in Ireland.
The prestigious Earthshot Prize awarded by Prince William in Boston last month has provided Notpla with a grant to scale up its sustainable business further in 2023.
Innovative Packaging
The online grocery and food order and delivery service noted that The Just Eat Notpla boxes are lined with a coating which is unique in the way it replaces usual plastic, or bio-plastic, lined takeaway containers commonly used in the food industry.
The boxes have been designed with a seaweed-based coating and are water-resistant and grease-proof to ensure they can be used as food packaging, it added.
The innovative packaging is both fully recyclable and will biodegrade within four-six weeks in a home compost, 'just like a piece of fruit'.
Rodrigo Garcia Gonzalez, co-founder, Notpla, commented, “There’s an ever-increasing demand from consumers to reduce their waste, but without sacrificing the convenience of their favourite takeaway."
Price-Match
Notpla packaging will be available for purchase by Just Eat’s restaurant partners at the same price as equivalent traditional packaging, the company noted.
The price-match initiative has been designed to offset some of the associated costs for restaurant partners seeking to make sustainability packaging available to their Irish customers.
Leinster Fixtures
To coincide with the launch of the initiative, and in acknowledgement of Just Eat’s sponsorship with Leinster Rugby, Notpla packaging was available from selected food vendors operating at the Aviva Stadium as a once off for the Leinster’s Champions Cup clash against Racing 92 which tool place on the 21 January 2023.
The recent clash saw Leinster win by 36 - 10 against the French rugby team.
Beyond this, the packaging will be rolled out for food vendors at the RDS for all of Leinster’s remaining home fixtures this season.
"We know there isn’t a quick fix in tackling sustainability, however by partnering with such iconic Irish organisations such as Leinster Rugby and the RDS, we feel this is a great way to drive awareness of Notpla packaging and ultimately support our restaurant partners to make an immediate impact,” Amanda Roche-Kelly, managing director, Just Eat Ireland said.
Read More: Who Is?... Amanda Roche-Kelly, Managing Director, Just Eat Ireland
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more packaging stories, click here. Click subscribe to sign up for the Checkout print edition.
